Yes, we believe that it is immoral and unjust to allow elephants to suffer just so they can entertain us. It is wrong to keep alive a tradition that we know is torment for the participants. At the same time - we don't think very many kids and their parents would visit a circus if they knew how much the elephants suffer.
Elephants in circuses are bought, sold and leased, separated from companions, confined, chained and forced to stand for hours and frequently moved about in small compartments on trains or trucks. They are required to perform behaviors never seen in nature. They are treated as commodities, as objects to provide entertainment for humans. The circus experience has nothing to do with the reality of elephant life and behaviour.
In order to keep elephant behavior under tight control in the close proximity, "hands-on" conditions of circuses, it is necessary for a handler to establish and maintain supremacy. Domination of such a large animal must unavoidably involve elements of cruelty, often including the liberal, constant use of an ankus – a bull-hook euphemistically termed "guide" by those in the business, a whip or an electric prod.
Elephants have extraordinary memories and it has been demonstrated that they never forget rough treatment by human handlers. Consequently, they can pose an unpredictable and abiding danger to the public, to their handlers, and thus to themselves.
It is more than fair to stop circuses from having elephants, it is the only right thing.