ElephantVoices' standpoint is that elephants need protection as a species and as individuals. With 30 years of study we know that among elephants, just as among people, wisdom comes with age. An elephant's proverbial memory and life experience means that older matriarchs are more discriminating than younger matriarchs; the loss of a matriarch can affect the future of an entire family; the death of a mother means the death of her young calves and the lowered survival of older offspring; the lack of role models or exposure to severe trauma when young can result in abnormal behavior in adulthood; the deaths of older females or large males with big tusks to a poacher's or hunter's bullet impacts the fabric of a society and the survival of a population.

Safeguarding elephants means understanding the dynamics of a society, the incorporation of this foundation of knowledge into conservation practices and the raising of the public consciousness. ElephantVoices makes the sharing of this information a priority.